Local Visibility Index: Measuring Austin Contractors
40 real contractors in Austin, TX · measured by MapScan · October 2026
The numbers
40
Median visibility score
40 businesses measured
63%
Score below 50
of the market
60
Best score in market
10
Lowest score in market
See where your business sits against these Austin contractors
The median here is 40. The scan tells you yours in about a minute — free, no card.
Check my business freeWhat we measured
To understand the current digital landscape, we conducted a study of 40 real contractors operating in Austin, TX. Our team scanned each business to measure their public Google presence and performance. This data provides a clear look at how these companies appear to potential customers searching for services in the local market.
How visible the average contractor really is
The results show a wide gap in performance across the city. While the median visibility score is 40, the average score sits slightly higher at 43.8. The range of performance is significant, stretching from a bottom score of 10 to a top score of 60. Most notably, 63% of the contractors we scanned scored below 50, indicating that many businesses have substantial room for improvement in their local reach. With an average rating of 3.9 across the group, there is a clear opportunity for many Austin contractors to stand out by closing this visibility gap.
How to compare your own business
To see where you stand, you should run a free scan of your own business. By getting your specific score, you can compare your performance directly to the median visibility of 40 recorded in our study. Knowing this number helps you understand whether you are currently outperforming the local average or if you are among the 63% of businesses scoring below 50.
Questions owners ask
How many contractors were included in this study?
Our research team analyzed a sample size of 40 contractors located in Austin, TX. These businesses were evaluated based on their current public presence on Google.
What is the median visibility score for Austin contractors?
The median visibility score for the 40 businesses we measured is 40. This serves as a primary benchmark for comparing how visible a typical contractor is in the local market.
What percentage of contractors scored below 50?
We found that 63% of the 40 contractors measured earned a visibility score below 50. This indicates that a majority of the businesses in our study have significant potential to improve their online visibility.
What is the range of visibility scores among these businesses?
The scores among the 40 contractors range from a bottom visibility score of 10 to a top visibility score of 60. This 50-point spread highlights a wide disparity in how different businesses are currently performing.
What is the average rating for these contractors?
Across the 40 businesses included in our scan, the average rating is 3.9. This rating is one of the metrics we track to assess the overall standing of local contractors in Austin.
How to cite this
MapScan.ai Local Visibility Index (2026). Contractor Visibility in Austin: Insights for 40 Local Businesses. n=40. https://mapscan.ai/visibility-index/contractors-austin-tx
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See where your business sits against these Austin contractors
The median here is 40. The scan tells you yours in about a minute — free, no card.
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